Challenge

To promote awareness and education of VPN technology, driving new subscription sales of NordVPN.

Solution

AFK effectively scaled a paid media program partnering with influencers on Twitch, YouTube, Twitter and podcasts across a variety of categories, including gaming, lifestyle and travel. Each influencer was provided with creative brief guidelines tailored to their content but also given full freedom of creativity to ensure that each advertisement of NordVPN was original and resonated with their community.

Our team was fully trusted to review and provide feedback to all creators ahead of time so that channel activations happened as seamlessly as possible. Monthly compliance checks were carried out to ensure all influencers (and especially live-streamers) were meeting their contractual obligations.

Key Stats

600+ influencers

1000+ activations on Twitch and YouTube

1B+ total views