Gaming Influencer Marketing Agency
Gaming is our home. AFK was built around gaming creators and audiences, giving us unmatched expertise in connecting brands with the gaming community through authentic influencer partnerships.
Gaming Influencer Marketing
Gaming
expertise
Gaming Creator Network
Access our extensive network of gaming creators across YouTube, Twitch, TikTok, and Discord spanning every major game genre.
/01Managed Gaming Talent
Direct access to our roster of professionally managed gaming creators with preferential terms and priority booking.
/02Game Launch Campaigns
Specialized expertise in game launch campaigns that generate awareness, drive wishlists, and deliver players.
/03Esports Integration
Connect with competitive gaming audiences through esports player partnerships and tournament integrations.
/04
Gaming Is Our Core
While other agencies have added gaming as a vertical, AFK was built around it. Gaming content creators and gaming audiences are our foundation. This isn’t expertise we’ve acquired—it’s who we are.
This matters because gaming audiences can immediately identify inauthentic marketing. They’ve been marketed to aggressively and have developed sharp filters for content that doesn’t feel genuine. Successful gaming campaigns require deep understanding of gaming culture.
Every Platform, Every Genre
Gaming content lives across platforms—Twitch for live streaming, YouTube for long-form, TikTok for clips and entertainment, Discord for community. We help brands navigate this landscape, identifying the right platforms and creators for campaign objectives.
Similarly, gaming spans genres from competitive shooters to casual mobile games. Each has distinct creator ecosystems and audience expectations. We help brands find their place in specific gaming communities.
From Awareness to Acquisition
Gaming influencer campaigns can serve various objectives—from broad awareness for peripheral brands to direct player acquisition for game launches. We design campaigns around specific goals and track metrics that matter to gaming businesses.
Why choose AFK?
Gaming DNA
AFK was built around gaming. It's not a vertical we added—it's our foundation and core expertise.
Creator Relationships
Years of talent management have built deep relationships with gaming creators across platforms and genres.
Audience Understanding
We understand gaming audiences because we're part of them—what resonates, what doesn't, and how to connect authentically.
Frequently Asked Questions
What types of gaming creators do you work with?
We work with creators across all gaming verticals—variety streamers, competitive players, content creators, speedrunners, and gaming entertainment channels.
Do you work with specific game genres?
We have experience across all major genres including FPS, RPG, battle royale, strategy, sports, and indie games.
How do gaming campaigns differ from other verticals?
Gaming audiences are highly engaged but also discerning. Successful campaigns require authentic integration and understanding of gaming culture.
Reach gaming audiences
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