Industry Topics

Tech Marketing Through Creators

Technology purchasing decisions are heavily influenced by creator reviews and recommendations. Audiences trust tech creators who have established credibility through honest, detailed reviews over time.

AFK helps technology brands connect with these influential reviewers through authentic partnerships that generate meaningful coverage and influence purchase decisions.

Gaming Peripheral Expertise

Our particular strength lies in gaming peripherals and hardware, the keyboards, mice, monitors, headsets, and components that gamers care deeply about. We have relationships with gaming tech creators across platforms and help brands reach engaged gaming audiences.

Why Nano Influencers Matter

Nano influencers are often underestimated, but they can deliver exceptional trust and engagement in highly specific communities. Their audiences are smaller, but often more attentive and more likely to act on recommendations.

AFK helps brands use nano creators strategically, combining authentic community influence with clear campaign structure and reporting.

From Small Tests to Scaled Programs

Nano influencer campaigns are powerful for experimentation. We test creative angles, messaging, and audience segments across creator pods, then scale the combinations that perform best.

The Micro Influencer Advantage

Micro influencers, typically creators with 10,000-100,000 followers, often outperform larger influencers on engagement metrics. Their smaller audiences tend to be more engaged, and their recommendations carry more authentic weight.

AFK helps brands leverage this micro influencer advantage through coordinated campaigns that combine multiple smaller creators for broad reach with genuine impact.

Quality at Scale

The challenge with micro influencer campaigns is coordination, managing dozens of creators while maintaining quality and consistency. Our systems and experience allow efficient campaign management across multiple micro influencers without sacrificing quality control.

The Macro Influencer Sweet Spot

Macro influencers, creators with 100,000-1,000,000 followers, often represent the sweet spot for brand partnerships. They offer significant reach while maintaining more authentic audience relationships than mega celebrities.

These creators have built their platforms over years of consistent content, establishing credibility that makes their recommendations valuable.

Professional Partnerships

Macro influencers typically operate more professionally than smaller creators, with established workflows, clear rates, and experience delivering on brand partnerships. This makes campaign execution smoother and outcomes more predictable.

Why Lifestyle Influencers Perform

Lifestyle creators build habitual audience attention around topics people engage with daily. That frequency and familiarity make them powerful partners for brands looking to influence consideration and purchase behavior over time.

AFK helps brands turn that attention into structured campaigns with clear objectives, creator fit, and measurable outcomes.

From Awareness to Conversion

Lifestyle influencer marketing works best when creative and measurement are aligned from the start. We plan campaigns around funnel goals, then optimize creator mix and content formats based on what performs.

Gaming Is Our Core

While other agencies have added gaming as a vertical, AFK was built around it. Gaming content creators and gaming audiences are our foundation. This isn’t expertise we’ve acquired, it’s who we are.

This matters because gaming audiences can immediately identify inauthentic marketing. They’ve been marketed to aggressively and have developed sharp filters for content that doesn’t feel genuine. Successful gaming campaigns require deep understanding of gaming culture.

The Esports Influencer Opportunity

Esports represents a unique marketing opportunity. While audience sizes may be smaller than mainstream gaming, esports fans are highly engaged, valuable, and loyal to brands that authentically support competitive gaming.

AFK helps brands navigate the esports landscape, from professional player partnerships to creator activations and tournament integrations.

Player-Brand Partnerships

Professional esports players build dedicated fanbases who follow their competitive careers, stream their practice, and trust their equipment recommendations. Authentic player partnerships can significantly influence purchase decisions in the gaming peripheral and equipment space.

Entertainment & Creator Culture

Entertainment audiences increasingly discover content through creators rather than traditional media. Trailer reactions, series commentary, and pop culture discussion have become significant content categories with engaged audiences.

AFK helps entertainment brands connect with these influential creators, generating awareness and conversation around movies, TV shows, and entertainment properties.

Gaming & Entertainment Overlap

Gaming and entertainment audiences significantly overlap, many viewers who engage with gaming content also follow entertainment commentary. This creates opportunities for brands to reach audiences across both verticals through coordinated campaigns.

Celebrity Influence at Scale

Celebrity creators can move attention quickly and shape cultural conversation, but performance depends on strategic alignment, not just follower size. The strongest campaigns combine talent relevance, clear creative direction, and a distribution plan built for the right channels.

At AFK, we structure celebrity partnerships to deliver impact while keeping campaign execution controlled, compliant, and measurable.

From Awareness to Action

Celebrity campaigns are often viewed as awareness-only, but they can drive meaningful business outcomes when paired with clear CTAs, conversion pathways, and attribution tracking. We help brands connect celebrity reach to real funnel performance.

B2B Influencer Marketing

Influencer marketing isn’t just for consumer brands. Business decision-makers follow industry thought leaders, trust expert recommendations, and engage with professional content creators.

AFK helps businesses connect with these B2B influencers, industry experts, analysts, and professional creators who influence purchasing decisions and industry perception.

Gaming Industry B2B

Our particular expertise in gaming extends to B2B marketing within the gaming industry. Whether you’re a developer seeking publisher relationships, a technology company targeting gaming studios, or a service provider reaching esports organizations, we can help connect with relevant industry influencers.