Performance Marketing Agency
Results matter. Our performance marketing approach ensures every campaign is optimized for measurable business outcomes, from awareness metrics to direct conversions.
Performance Marketing
Our performance
approach
Conversion-Focused Campaigns
We design campaigns with clear conversion objectives and track performance through the funnel to optimize results.
/01Attribution & Tracking
Implement proper tracking and attribution to understand which activities drive results and optimize accordingly.
/02Influencer Performance
Move beyond vanity metrics to measure real business impact from influencer campaigns through trackable links, codes, and attribution.
/03Continuous Optimization
We test, learn, and optimize continuously to improve campaign performance over time.
/04
Performance Mindset
Marketing budgets require justification. We approach every campaign with a performance mindset, ensuring activities are tied to measurable outcomes and optimized for results.
This doesn’t mean ignoring awareness or brand building, these are essential. But it does mean implementing proper tracking, setting clear objectives, and continuously optimizing based on data.
Influencer Performance
Influencer marketing has historically struggled with measurement. We work to change that, implementing attribution systems that connect influencer activity to business outcomes. This allows us to identify which creators, content, and approaches drive results and optimize accordingly.
Continuous Improvement
Performance marketing isn’t a set-it-and-forget-it discipline. We continuously test, learn, and optimize, improving campaign performance over time. This iterative approach compounds results, delivering better outcomes with each campaign cycle.
Why choose AFK?
Results Orientation
We focus on metrics that matter to your business, not vanity metrics that look good but don't drive results.
Data-Driven Decisions
Campaign decisions are based on data and testing rather than assumptions.
Full-Funnel Thinking
We understand how awareness, consideration, and conversion work together to drive business results.
Frequently Asked Questions
How do you measure influencer campaign performance?
We implement trackable links, promo codes, and attribution systems to connect influencer activity to measurable business outcomes.
What metrics do you focus on?
We focus on metrics that matter to your business, from awareness and engagement for brand campaigns to conversions and ROI for direct response.
How do you optimize campaigns?
We continuously test creative, audiences, and tactics, shifting investment toward what's working and away from what isn't.
Drive measurable results
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