Influencer Marketing Agency
We connect brands with the right creators to build authentic connections with target audiences. Our influencer marketing campaigns drive awareness, engagement, and conversions through trusted creator voices.
Influencer Marketing
What we
deliver
Creator Discovery & Vetting
We identify creators whose content, audience, and values align with your brand, ensuring partnerships that feel authentic and deliver results.
/01Campaign Strategy
Every campaign starts with clear objectives and a strategy designed to achieve them, whether that's awareness, engagement, or direct response.
/02End-to-End Management
From outreach and negotiation to briefing, content review, and reporting, we handle every aspect of influencer campaigns.
/03Performance Measurement
We track meaningful metrics that connect influencer activity to business outcomes, providing clear insight into campaign ROI.
/04
Why Influencer Marketing Works
Traditional advertising struggles to reach younger audiences who have grown up ignoring ads. Influencer marketing works because it leverages the trust creators have built with their audiences over years of authentic content.
When a creator genuinely recommends a product, their audience pays attention. They trust creators they’ve spent hours watching in ways they don’t trust brands or advertisements. This trust translates to awareness, consideration, and conversion.
Our Approach
AFK takes a strategic approach to influencer marketing. We don’t just match brands with creators based on follower counts—we carefully consider content alignment, audience demographics, engagement patterns, and brand fit.
Every campaign starts with clear objectives and a strategy designed to achieve them. We handle creator identification, outreach, negotiation, brief development, content review, and performance reporting, providing end-to-end campaign management.
Gaming & Entertainment Focus
While we work across categories, our particular expertise lies in gaming and entertainment influencer marketing. This is where we started, and it remains our core strength. We understand gaming audiences, gaming creator culture, and what makes gaming influencer campaigns succeed.
Our managed talent roster gives brands direct access to professional gaming and entertainment creators, often with preferential terms and priority access.
Why choose AFK?
Gaming & Entertainment Expertise
Our roots in gaming and entertainment give us unmatched expertise in reaching these valuable audiences through creator partnerships.
Managed Talent Access
Our talent management division gives brands direct access to our roster of professional creators.
Authentic Partnerships
We prioritize creator-brand fit to ensure partnerships that feel genuine to audiences and drive real results.
Frequently Asked Questions
What types of influencers do you work with?
We work with creators across gaming, entertainment, and lifestyle verticals, from emerging micro-influencers to established talent with millions of followers.
How do you ensure influencer authenticity?
We vet creators for audience authenticity, engagement quality, and content alignment. We won't recommend creators with fake followers or inauthentic engagement.
What platforms do you cover?
We execute influencer campaigns across all major platforms including TikTok, YouTube, Twitch, Instagram, Twitter/X, and Discord.
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