Creator Marketing Agency
Creator marketing goes beyond traditional influencer campaigns. We build authentic partnerships that align creators and brands around shared values and mutual benefit.
Creator Marketing
Our creator
approach
Authentic Partnerships
We prioritize creator-brand alignment to ensure partnerships feel genuine to audiences and deliver long-term value.
/01Creator-First Thinking
We understand creator needs and concerns, negotiating deals that work for both parties and foster lasting relationships.
/02Long-Term Relationships
Move beyond one-off posts to ambassador programs and ongoing partnerships that compound value over time.
/03Managed Talent Access
Direct access to our roster of managed creators with streamlined booking and preferential terms.
/04
Creator vs. Influencer Marketing
While the terms are often used interchangeably, creator marketing represents an evolved approach. Rather than treating creators as advertising channels, creator marketing recognizes them as partners with their own brands, audiences, and creative perspectives.
This shift matters because audiences can tell the difference. Transactional sponsored posts feel like ads and are treated accordingly. Authentic partnerships where creators genuinely connect with brands feel different—and perform differently.
Talent Management Perspective
AFK’s talent management business gives us unique perspective on creator marketing. We understand creator priorities, concerns, and what makes partnerships successful from the creator side. This insight informs how we structure brand partnerships for mutual success.
Building Lasting Relationships
The most valuable creator partnerships aren’t one-off posts—they’re ongoing relationships that deepen over time. We help brands develop ambassador programs and long-term creator partnerships that compound value through repeated exposure and deepening authenticity.
Why choose AFK?
Talent Management Experience
Our talent management business gives us unique insight into creator priorities and how to build successful partnerships.
Creator Relationships
Years of relationships with creators across gaming and entertainment give us access and credibility.
Authentic Approach
We won't recommend partnerships that don't make sense for creators or brands.
Frequently Asked Questions
What's the difference between creator and influencer marketing?
Creator marketing emphasizes authentic, long-term partnerships based on genuine alignment rather than transactional, one-off sponsored posts.
How do you ensure creator-brand fit?
We carefully evaluate content style, audience demographics, values alignment, and past partnership performance before recommending creators.
Can you help with long-term ambassador programs?
Yes, we specialize in developing ongoing creator relationships that deliver compounding value over time.
Partner with the right creators
Get in touch