Twitch Marketing Agency
Twitch is where gaming communities gather in real-time. Our deep expertise in livestreaming helps brands authentically connect with engaged audiences through streamer partnerships.
Twitch Marketing
Our Twitch
Services
Streamer Sponsorships
We connect brands with Twitch streamers for sponsored segments, product placements, and dedicated streams that reach engaged live audiences.
/01Event Activations
From sponsored charity streams to tournament coverage, we help brands create memorable moments on Twitch that generate buzz and community goodwill.
/02Chat Integration
Leverage Twitch's interactive features including chat commands, channel points, and extensions to create engaging brand experiences.
/03Esports Partnerships
Connect with esports audiences through partnerships with competitive players and teams streaming on Twitch.
/04
Why Twitch Marketing Works
Twitch represents the pinnacle of audience engagement. While other platforms offer passive consumption, Twitch audiences actively participate in streams through chat, subscriptions, and donations. They’re not just viewers—they’re community members.
This engagement translates to exceptional influence. When a streamer they’ve watched for hundreds of hours recommends a product, Twitch audiences pay attention. They trust streamers in ways they don’t trust traditional advertising.
Gaming & Esports Expertise
AFK was built around gaming and esports, making Twitch a natural focus for our marketing services. We understand the Twitch community because we’re part of it. Our team knows which streamers align with different game genres, which activations resonate with gaming audiences, and how to avoid the pitfalls that plague brands unfamiliar with the space.
Our managed talent roster includes Twitch streamers across categories from variety gaming to competitive esports, giving brands direct access to engaged gaming audiences.
Beyond Simple Sponsorships
Effective Twitch marketing goes beyond logo placement. We help brands create authentic integrations that add value to streams rather than interrupting them. Whether it’s product giveaways for chat, custom emotes, or interactive brand challenges, we develop activations that audiences actually enjoy.
Why choose AFK?
Twitch-Native Team
Our team includes people who've been part of the Twitch ecosystem for years, understanding its culture and community expectations.
Managed Streamer Roster
Access our roster of managed Twitch streamers across gaming categories from variety to competitive gaming.
Live Campaign Management
We monitor live activations in real-time to ensure campaigns deliver on objectives and handle any issues immediately.
Frequently Asked Questions
What makes Twitch marketing different from other platforms?
Twitch audiences engage in real-time with streamers they've spent hundreds of hours watching. This creates uniquely strong trust and engagement with sponsored content.
How do you measure Twitch campaign performance?
We track concurrent viewers, unique viewers, chat engagement, click-through rates on trackable links, and conversion metrics from promo codes.
What budget is required for Twitch campaigns?
Twitch campaigns can scale from emerging streamer partnerships to major influencer activations. We'll work with your budget to recommend the right approach.
Go live with your brand on Twitch
Start a campaign