Podcast Marketing Agency
Podcast audiences are uniquely engaged and trusting of their hosts. We connect brands with podcasters for sponsorship integrations that drive awareness and conversions.
Podcast Marketing
Our Podcast
Services
Host-Read Sponsorships
We negotiate host-read ad integrations where podcasters authentically promote your brand in their own voice, creating trust-based recommendations.
/01Gaming & Pop Culture Focus
Our network includes podcasters covering gaming, esports, entertainment, and pop culture with engaged listener bases.
/02Mid-Roll & Pre-Roll Placements
We secure optimal ad placement within podcasts to maximize listener attention and campaign effectiveness.
/03Performance Tracking
Track campaign performance through unique URLs, promo codes, and download metrics to measure sponsorship ROI.
/04
The Power of Podcast Advertising
Podcast listeners are among the most engaged and valuable audiences in digital media. They spend hours listening to hosts they trust, often through headphones during commutes, workouts, or other focused activities.
This engagement translates to exceptional advertising effectiveness. Host-read podcast ads consistently outperform other ad formats because listeners trust recommendations from hosts they’ve come to know over dozens or hundreds of hours.
Gaming & Entertainment Podcasts
AFK has particular expertise in gaming and entertainment podcast sponsorships. The podcast landscape in these spaces has grown substantially, with shows covering game releases, esports coverage, industry news, and entertainment commentary.
We help brands identify the right podcasts for their audience and negotiate sponsorship deals that deliver value for both brand and creator.
Beyond Basic Ads
The most effective podcast sponsorships go beyond simple ad reads. We help brands develop creative integrations including sponsored segments, guest appearances, and content partnerships that provide additional value to listeners while promoting brand messaging.
Why choose AFK?
Podcast Expertise
We understand the podcast landscape and can identify shows that align with your brand and target audience.
Gaming Podcast Network
Our managed talent and relationships include podcasters in gaming and entertainment spaces.
Authentic Integrations
We prioritize sponsorships where hosts genuinely connect with brand messaging for more effective ads.
Frequently Asked Questions
Why is podcast advertising effective?
Podcast listeners develop strong relationships with hosts over many hours of listening. Host-read recommendations carry exceptional trust and influence purchase decisions.
How do you measure podcast sponsorship success?
We use unique promo codes, dedicated landing pages, and attribution surveys to track conversions and measure campaign ROI.
What podcast categories do you work with?
We have particular strength in gaming, entertainment, and pop culture podcasts, but can source placements across categories based on your target audience.
Reach engaged podcast audiences
Get in touch