Marketing Channels

The Power of YouTube Creator Content

YouTube offers something unique in the social media landscape: the opportunity for deep, long-form storytelling. While other platforms focus on quick hits, YouTube creators build genuine relationships with their audiences through hours of content.

This means YouTube sponsorships carry exceptional weight. When a creator recommends a product or service, their audience trusts that recommendation because they’ve spent hours getting to know that creator.

Gaming on YouTube

AFK has deep expertise in YouTube’s gaming ecosystem. Gaming is one of the largest categories on YouTube, with billions of views generated monthly across let’s plays, reviews, esports content, and entertainment.

Why YouTube Live Matters

YouTube Live brings real-time engagement into a platform built for deeper content consumption. It gives brands a way to combine creator authority, longer attention windows, and live audience interaction in one activation.

AFK helps brands turn this format into structured campaigns with clear objectives and measurable outcomes.

Built for Integrated Live Strategy

YouTube Live performs best as part of a broader creator and content plan. We connect live moments with pre-rollout content, post-live clips, and paid amplification to extend campaign value.

X for Brand Conversations

X offers something unique in social media: the ability to participate in real-time public conversations. For brands, this creates opportunities to insert themselves into trending discussions, respond to cultural moments, and build personality through public engagement.

Influencer partnerships on X can amplify this effect, with creators sparking conversations that spread organically through reposts and replies. When done well, X campaigns generate awareness and engagement that extends far beyond the initial post.

Why Twitch Marketing Works

Twitch represents the pinnacle of audience engagement. While other platforms offer passive consumption, Twitch audiences actively participate in streams through chat, subscriptions, and donations. They’re not just viewers, they’re community members.

This engagement translates to exceptional influence. When a streamer they’ve watched for hundreds of hours recommends a product, Twitch audiences pay attention. They trust streamers in ways they don’t trust traditional advertising.

Gaming & Esports Expertise

AFK was built around gaming and esports, making Twitch a natural focus for our marketing services. We understand the Twitch community because we’re part of it. Our team knows which streamers align with different game genres, which activations resonate with gaming audiences, and how to avoid the pitfalls that plague brands unfamiliar with the space.

Why TikTok Marketing Matters

TikTok has fundamentally changed how younger audiences discover and engage with brands. With over a billion active users spending an average of 95 minutes per day on the platform, TikTok offers unparalleled access to Gen Z and Millennial consumers.

Unlike traditional advertising, TikTok rewards authentic, entertaining content. Users aren’t just passively scrolling, they’re actively engaging, creating, and sharing. This makes influencer marketing on TikTok uniquely powerful when done right.

Why TikTok LIVE Works

TikTok LIVE combines creator trust with real-time interaction. This creates opportunities for deeper engagement than static posts, especially when campaigns include strong concepts and clear audience prompts.

We help brands structure TikTok LIVE campaigns that balance authenticity, creative flexibility, and measurable performance.

From Real-Time Engagement to Conversion

Strong TikTok LIVE campaigns connect audience interaction to business objectives. We align creator briefs, live format design, and tracking so campaign performance can be measured and optimized.

Snapchat’s Unique Audience

While other platforms have grown to mainstream popularity, Snapchat maintains a unique position as a platform where younger users communicate authentically with close friends. This creates marketing opportunities that differ from other social platforms.

Snapchat users expect content that feels personal and unpolished. Overly produced brand content falls flat, while authentic creator partnerships that embrace Snapchat’s casual nature can generate strong engagement.

Creator-First Approach

Our Snapchat marketing focuses on creator partnerships that leverage the platform’s strengths. We work with Snapchat creators to develop content that feels native to the platform while effectively communicating brand messages.

Why Livestream Marketing Works

Livestream content creates immediacy. Audiences are not just consuming content, they are participating in it through chat, reactions, and live feedback loops. That interaction can create stronger attention and trust than many static ad formats.

AFK helps brands convert this real-time attention into structured campaigns with clear objectives and measurable outcomes.

From Live Attention to Business Outcomes

Effective livestream campaigns connect creative integrations to clear funnel goals. We build campaigns that combine creator authenticity with conversion pathways, from awareness and engagement to click-through and sales actions.

LinkedIn for B2B Influence

LinkedIn has evolved from a job search platform to a powerful content ecosystem where professionals build personal brands and companies establish industry authority. For B2B brands, LinkedIn offers unique access to decision-makers and industry influencers.

AFK helps brands leverage LinkedIn’s potential through thought leader partnerships, content strategy, and executive presence building.

Gaming & Tech Industry Focus

As the gaming and esports industries mature, LinkedIn has become increasingly important for B2B relationships. Whether you’re a game developer seeking publishers, a tech company targeting gaming professionals, or an esports organization building industry relationships, LinkedIn presence matters.

Kick for Real-Time Creator Marketing

Kick offers brands access to live creator communities in high-attention environments. When activations are creator-native and audience-relevant, campaigns can generate strong conversation and immediate response.

AFK helps brands plan and execute Kick campaigns with clear strategy, operational support, and measurable outcomes.

Building Scalable Livestream Campaigns

Kick works best when campaigns move beyond one-off sponsorships. We structure creator activations as repeatable campaign frameworks that can scale across creators, formats, and objectives.

Instagram’s Evolving Landscape

Instagram has evolved significantly from its origins as a photo-sharing app. Today’s Instagram is a multi-format platform where creators build audiences through Reels, Stories, and feed content. Brands that succeed on Instagram understand this evolution and adapt their strategies accordingly.

At AFK, we stay ahead of Instagram’s changes and help brands leverage new features as they emerge. Whether it’s capitalizing on Reels’ reach potential or developing Story-native campaign concepts, we ensure your Instagram presence remains current and effective.

Discord: The Heart of Gaming Communities

Discord has become the default gathering place for gaming communities. Unlike other social platforms where content is broadcast publicly, Discord servers create intimate community spaces where members build genuine relationships.

This makes Discord both powerful and challenging for brands. When done right, Discord marketing can generate incredible loyalty and engagement. But heavy-handed or inauthentic approaches will be quickly rejected by protective communities.

Our Approach to Discord

AFK approaches Discord marketing with deep respect for community culture. We help brands find authentic ways to add value to Discord communities rather than simply advertising to them. This might mean sponsoring community events, providing exclusive content, or supporting creators’ server activities.