How to spot a fake: for influencers and brands
Influencer marketing is no longer a new phenomenon, but it’s still booming. With a market worth approximately $16.4bn in 2022, it’s an appealing career choice for everyday people, as well as a fantastic opportunity for brands to connect more directly with their target audience by hand-selecting influencers to work with.
However, like in all successful industries, scams are abundant. Whether it’s a so-called brand trying to take advantage of a content creator’s naivety, or an influencer choosing non-legitimate ways to fool companies into thinking that they are more successful than they are, finding truly great partnerships can be tricky. And scammers can be sophisticated; their profiles may look legitimate on first glance, especially if it’s a profile filed with beautiful imagery. Spoiler alert…they are probably stock photos.